Концепт бренда курортно-рекреаційного підприємства

Автор(и)

DOI:

https://doi.org/10.31617/visnik.knute.2021(135)04

Ключові слова:

бренд, концепт, курортно-рекреаційне підприємство, курортно-рекреаційна послуга, дифузія, дифузний бренд курортно-рекреаційного підприємства

Анотація

 Досліджено сутність концепту бренда курортно-рекреаційного підприємства (КРП). Проаналізовано маркетингову активність КРП. Розкрито функціональні атри­бути курортно-рекреаційної послуги. Розроблено процес формування дифузного брен­да курортно-рекреаційного підприємства.

Біографії авторів

Надія ВЕДМІДЬ , Київський національний торговельно-економічний універститет

д. е. н., професор, декан факультету ресторанно-готельного та туристичного бізнесу

Маргарита БОЙКО , Київський національний торговельно-економічний універститет

д. е. н., професор, завідувач кафедри готельно-ресторанного бізнесу

Людмила РОМАНЧУК , Київський національний торговельно-економічний універститет

старший викладач кафедри готельно-ресторанного бізнесу

Посилання

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Опубліковано

2021-02-12

Як цитувати

[1]
ВЕДМІДЬ , Н., БОЙКО , М. і РОМАНЧУК , Л. 2021. Концепт бренда курортно-рекреаційного підприємства. Scientia fructuosa. 135, 1 (Лют 2021), 53–66. DOI:https://doi.org/10.31617/visnik.knute.2021(135)04.

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