Концепт бренда курортно-рекреаційного підприємства
DOI:
https://doi.org/10.31617/visnik.knute.2021(135)04Ключові слова:
бренд, концепт, курортно-рекреаційне підприємство, курортно-рекреаційна послуга, дифузія, дифузний бренд курортно-рекреаційного підприємстваАнотація
Досліджено сутність концепту бренда курортно-рекреаційного підприємства (КРП). Проаналізовано маркетингову активність КРП. Розкрито функціональні атрибути курортно-рекреаційної послуги. Розроблено процес формування дифузного бренда курортно-рекреаційного підприємства.
Посилання
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