Commodity evaluation of watercolor paper
DOI:
https://doi.org/10.31617/2.2025(55)04Keywords:
watercolor paper, import, export, quality, classification, consumer rating.Abstract
The article analyzes the state of the Ukrainian paper market, including watercolor paper, during 2020-2024. The results of a study of the saturation of the market of domestic and foreign products are presented. The dynamics of export-import operations of the studied product are characterized. A sociological survey of consumers was conducted, which identified the main brands that are in the highest demand. A study was conducted on the quality indicators of watercolor paper samples (based on the results of a consumer survey). The research is based on the hypothesis that a systematic analysis of sociological factors and quality indicators of watercolor paper will allow consumers to form a conscious approach to choice. Such an approach will be based on a comprehensive consideration of both price and quality indicators. General scientific methods – collection of information, its analytical processing and theoretical generalization; statistical methods – for quantitative assessment of the volumes of export-import operations of the studied product; graphical – for illustrating the dynamics of the studied indicators were used. It was found that among the variety of watercolor paper, consumers prefer relatively cheap products. The quality assessment of the studied samples showed that they all meet the requirements of current regulatory documents.
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