The hair care market in Ukraine
DOI:
https://doi.org/10.31617/2.2024(49)06Keywords:
shampoo, production, consumption, import, export, assortment.Abstract
The results of the study of the dynamics of production and consumption of hair care products (HCP) in Ukraine are presented; data on the range and classification of their various types are systematized. The dynamics of the volumes of export-import operations of HCP; prospects for the development of domestic and foreign manufacturers of HCP, which are sold on the Ukrainian market are characterized. General scientific methods are used: information collection, its analytical processing and theoretical generalization; statistical methods – for quantitative assessment of the volume of production and consumption of hair care products; graphic – to illustrate the dynamics of the studied indicators. It has been established that in the near future Ukraine will maintain a trend of gradual, albeit insignificant, increase in the volume of production and sale of HCP. Import volumes of this products will also increase. Recently, the range of HCP in Ukraine is gradually expanding. At the same time, an urgent task for Ukrainian manufacturers is the further development of the range of products. Thanks to the release of new types of this product, domestic enterprises will have the opportunity to compete with similar products of imported production. A promising direction for expanding the range of HCP is the production of organic products, as well as products without parabens and SLS.
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