Consumer behavior in the choice of laundry detergents
DOI:
https://doi.org/10.31617/2.2025(53)06Keywords:
laundry detergent, import, export, quality, classification.Abstract
The article examines the state of the synthetic detergents market in Ukraine, including laundry detergents, during 2020–2024. The results of a study of the market saturation with domestic and foreign products are presented. The dynamics of export-import operations of the studied product are characterized. A sociological survey of consumers was conducted, which determined the main brands that are in the highest demand among the latter. A study of indicators of sociological and technological factors of samples (according to the results of a consumer survey) of washing powders was conducted. The research is based on the hypothesis that a comprehensive analysis of sociological and technological factors in the choice of detergents will help develop a strategy for shaping conscious consumer choices. General scientific methods – collection of information, its analytical processing and theoretical generalization; statistical methods – for quantitative assessment of the volumes of export-import operations of the studied product; graphical – for illustrating the dynamics of the studied indicators were used. It was established that among the variety of laundry detergents, consumers prefer relatively inexpensive goods. An assessment of the quality of the studied samples showed that they all meet the requirements of the current regulatory documents.
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