Global market for small kitchen appliances
DOI:
https://doi.org/10.31617/2.2025(56)01Keywords:
small kitchen appliances, market, assortment, consumer demand, innovations.Abstract
Small kitchen appliances are a group of compact electrical appliances that enable a wide range of culinary operations and are actively used in everyday life. Given the significant changes that have occurred in the household appliance market in the recent years, particularly the growth in the share of this product category, there has been a need for a separate analysis of this market segment, which determined the relevance of conducting this study. The hypothesis is proposed that the growth of the global market for small kitchen appliances is driven by innovative and technological development, the digitization of household processes, urbanization, and the rise in consumer culture. Similar trends are observed in the Ukrainian market as well. During the study, methods of analysis and synthesis, a systemic approach, comparison, and generalization of official statistical data were used. The results obtained indicate that the global market for small kitchen appliances is demonstrating a steady growth trend. The main factors driving the dynamics are the emergence of multifunctional and energy-efficient appliances, the spread of smart technologies, the development of e-commerce, and the formation of new standards for environmental friendliness and design. It has been established that the Ukrainian market for small kitchen appliances in 2024 has stabilized and is characterized by a high level of product differentiation, low concentration of manufacturers, and a gradual shift in demand towards multifunctional, energy-efficient, and "smart" appliances.
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