World television market

Abstract

Background. The domestic and world market of home appliances and electronics,in particular audio and video equipment, is growing rapidly – as evidenced by the growth in sales volumes. One of the peculiarities of the domestic market of these goods is that it is almost entirely formed at the expense of imports. Therefore, it is important to study the volume of production, export and import of televisions (TVs) in Ukraine, as well as in other countries of the world.
The aim of the articleis an analysis of the state and structure of the television market and the identification of general tendencies of its development.
Material and methods. The general scientific and special methods are applied: analysis and synthesis, system approach, comparison and generalization of official data of the State Statistics Committee of Ukraine, State Fiscal Service of Ukraine and market analysis tools of the International Trade Center (ITC). An analysis of export-import operations on television equipment was carried out on the basis of the Harmonized Commodity Description and Coding System (HS).
Results. It has been determined that since 2017, the growth rate on the world market of TVs has slowed down to about 1 % per year, due to the fall in demand and the decline in television sales. In 2017, the world market received almost 217 million LCD TVs, 3 % less than in 2016. The leaders of the industry are Samsung Electronics and LG Electronics (South Korea), which by the end of 2017 released almost 43 and 28 million LCD TVs respectively, TCL and Hisense (China) – 14.3 and 12.8 million units respectively. In 2017 Sony (Japan) produced 12.25 million LCD TVs.
The volume of imports of televisions in the world market began to decline from 2015, due to the sharp increase in prices for these products and components to it. The largest importing countries for TVs for 2013–2017 were the United States, Germany, Great Britain, France, the UAE and Japan. In 2017, TVs equipment was exported in the total amount of 49.015 billion US dollars, 276 thousand US dollars of which is the export of color television.
The television market in Ukraine is formed mainly due to imports, own productionis almost absent. In 2017–2018 the main importers were China, the Russian Federation and Malaysia.
Conclusion. Domestic television equipment market is formed according to global trends. From 2013 to 2017, there was a significant reduction in the production and sales of these products, due to the crisis in some countries and the political situation in Ukraine. Since 2018, there has been an increase in the volume of production and sales of TVs in the world. Domestic production of TV equipment is currently not available; consumer market satisfaction is due exclusively to imports from China, Malaysia, Korea and the Russian Federation. However, there are small enterprises that produce televisions using imported components. The recovery in the market is possible provided that the economic and political situation in Ukraine and the state promotion of the industrial sector are stabilized and improved.