World smartphone market
DOI:
https://doi.org/10.31617/tr.knute.2021(37)02Keywords:
smartphone, market volume, production, export, importAbstract
Background. The smartphone market occupies an important niche in the world economy. The number of mobile users is growing every year. At the same time, smartphones have become multifunctional devices that can fully replace a personal computer. However, this segment of production is currently undergoing significant changes due to the impact of the global COVID-19 pandemic. Therefore, the urgent task is to analyze the state of the world smartphone market and the Ukrainian market.
An analysis of recent research and publications of this topic showed that the issue of analyzing the state of the smartphone market in Ukraine and abroad is not given enough attention, given the ever-growing demand for them. As for Ukraine, its market is almost entirely dependent on imported products and has not been studied to date.
The aim of the article is to analyze the condition and structure of the smartphone market and identify general trends in its development.
Materials and methods. During the research general scientific and special methods were used: analysis and synthesis, system approach, comparison and generalization of official data of foreign marketing agencies, State Statistics Service of Ukraine; methods of logical analysis and generalization of scientific literature, statistical data on export and import of goods are used.
Results. The smartphone market is quite dynamic, as indicated by the rapid change in the leading positions of some brands. The article analyzes the state of the smartphone market in the world for 2018-2020. The market share of the main manufacturers of this product has been established, the impact of the COVID-19 pandemic on the world smartphone market has been determined. The tendencies of development of the domestic market of smartphones for the last years are investigated, the export-import potential concerning the given production is analyzed. Based on the obtained data, a forecast for further development of the smartphone market in Ukraine and the world has been developed.
Conclusion. Thus, the smartphone market in Ukraine is formed in accordance with global trends and is quite dynamic. By 2020, there was a significant increase in production and sales of these products. However, the coronavirus pandemic has made adjustments to the production and sale of smartphones in many countries around the world. According to analysts, the supply of smartphones in the coming years in the world will decline. Experts believe that the smartphone market will return to growth in 2021 due to the emergence of inexpensive devices with 5G support, equipped with a flexible display.
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