Trade networks of Ukraine: the impact of the Sars-CoV-2 pandemic
DOI:
https://doi.org/10.31617/2.2022(41)04Keywords:
trade network, development, analysis, turnover, corona crisisAbstract
Introduction. Active transformation processes require effective measures to address the negative effects of the SARS-CoV-2 pandemic.
Problem. As trade is one of the important factors in assessing the standard of living of society, the reaction of retail chains to the crisis, identifying the main activities and prospects for further development, require additional research.
The aim of the article is to analyze the reaction of retail chains to the impact of quarantine measures and the directions of their further development in the crisis in Ukraine and the world.
Methods. The study used methods of comparison, grouping, generalization, statistical evaluation methods and systematization.
Results. Retail chains have been significantly affected by the effects of the pandemic, but their activities have remained at the proper level due to the sale of essential commodities. For further development, among other things, various types of online services and platforms that attract consumers are being actively implemented. As a result, all groups of retail chains in 2020 increased the number of outlets and sales, as well as identified prospects for development.
Conclusions. Trade networks, as one of the important indicators of the life of the population, continue to develop in times of crisis. Due to quarantine measures, retail chains were forced to adapt to new conditions and introduce new services and platforms to meet the needs of consumers and businesses, which allowed to increase sales. Analyzing the main indicators, it was found that retail chains will continue to develop, although the pace of development will be slower than in previous years.
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