Competitive strategies of companies in the foreign market

Ganna DUGINETS; Olena KOLESNYKOVA

doi:10.31617/zt.knute.2021(116)02

Authors

Ganna DUGINETS Kyiv National University of Trade and Economics https://orcid.org/0000-0003-3708-3666
Olena KOLESNYKOVA Kyiv National University of Trade and Economics https://orcid.org/0000-0002-7702-0275

DOI:

https://doi.org/10.31617/zt.knute.2021(116)02

Keywords:

competitiveness, competitive advantage, competitive strategy, enterprise, foreign economic activity, market.

Abstract

The types and key features of competitive strategies, the process of forming a competitive strategy of enterprises and the main ways to increase the competitiveness of enterprises in foreign markets are substantiated. The competitive positions of Ukrainian companies were studied and the importance of competitive strategies for sustainable enterprise development, high profitability and competitiveness in modern markets of goods and services was analyzed. The mechanism of improving the competitive position of Ukrainian companies in foreign markets is determined.

Author Biographies

Ganna DUGINETS, Kyiv National University of Trade and Economics

Doctor of Sciences (Economics), Professor, Head of the World Economy Department

Olena KOLESNYKOVA, Kyiv National University of Trade and Economics

Bachelordegree (International economics)

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