Pharmaceutical market of Ukraine: development trends in the context of the COVID-19 pandemic




market, pharmaceutical market, medicines, dietary supplements, pharmaceutical products, pharmacy, pharmacy network, assort­ment


Introduction. The modern pharmaceutical market of Ukraine and the world includes the production of medicines, dietary supplements, medical cosmetics, hygiene products and medi­cal products, including medical knitwear, child­ren’s goods, medical equipment and more.
Problem. Currently, pharmaceutical products are part of the group of essential goods. Taking into account the rapid growth of consumer de­mand, as well as the expansion of the list of product categories included in the "pharmacy basket", the study of the pharmaceutical market during the pandemic COVID-19 is extremely relevant.
The aim of the workis to study the dynamics of development of the pharmaceutical market of Ukraine and determine its main trends in the pandemic COVID-19.
Methods. Methods of statistical and system analysis, generalization, comparison, etc. are used. The main information base of the research is data of international and domestic organiza­tions, scientific literature sources, Internet re­sources.
Results. In recent years, there has been an active development of the Ukrainian pharma­ceutical market and a significant increase in sales of pharmaceutical products. This is due to the growing demand for personal protective equip­ment, medical technical devices for dia­gnosing the patient’s condition and tools to overcome the consequences of coronavirus disease.
It was found that the share of foreign pro­ducers outweighs domestic ones, and the majo­rity of sales are high value goods.
Conclusions. The pharmaceutical market has shown significant growth in recent years, as, firstly, the consumption of more expensive drugs has increased. Secondly, market development is largely due to the epidemiological situation. Thirdly, there is a tendency to increase the share of dietary supplements in the overall market structure.
In general, all enterprises from the top 20 manufacturers showed an increase in the num­ber of sales and their share in the total supplies of "pharmacy basket" goods.
Problems related to technological and mate­rial base, as well as low purchasing power of the population hinder the dynamic development of the pharmaceutical industry.

Author Biographies

Nataliia PRYTULSKA, State University of Trade and Economics

Doctor of Technical Sciences, Professor at the Department of Commodity Science, Safety and Quality Management, First Vice-Rector for Scientific and Pedagogical Work

Yuliia MOTUZKA, State University of Trade and Economics

Doctor of Technical Sciences, Professor,Head of the Department of Commodity Science, Safety and Quality Management

Anna KOSHELNYK, State University of Trade and Economics

Doctor of Philosophy (Management and Administration), Assistant Professor at the Department of Commodity Science, Safety and Quality Management


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How to Cite

PRYTULSKA Н. ., MOTUZKA Ю. ., & KOSHELNYK А. . (2022). Pharmaceutical market of Ukraine: development trends in the context of the COVID-19 pandemic. "INTERNATIONAL·SCIENTIFIC-·PRACTICAL·JOURNAL·COMMODITIES·AND·MARKETS", 41(1), 19–29.