Pharmaceutical market of Ukraine: development trends in the context of the COVID-19 pandemic
DOI:
https://doi.org/10.31617/2.2022(41)02Keywords:
market, pharmaceutical market, medicines, dietary supplements, pharmaceutical products, pharmacy, pharmacy network, assortmentAbstract
Introduction. The modern pharmaceutical market of Ukraine and the world includes the production of medicines, dietary supplements, medical cosmetics, hygiene products and medical products, including medical knitwear, children’s goods, medical equipment and more.
Problem. Currently, pharmaceutical products are part of the group of essential goods. Taking into account the rapid growth of consumer demand, as well as the expansion of the list of product categories included in the "pharmacy basket", the study of the pharmaceutical market during the pandemic COVID-19 is extremely relevant.
The aim of the workis to study the dynamics of development of the pharmaceutical market of Ukraine and determine its main trends in the pandemic COVID-19.
Methods. Methods of statistical and system analysis, generalization, comparison, etc. are used. The main information base of the research is data of international and domestic organizations, scientific literature sources, Internet resources.
Results. In recent years, there has been an active development of the Ukrainian pharmaceutical market and a significant increase in sales of pharmaceutical products. This is due to the growing demand for personal protective equipment, medical technical devices for diagnosing the patient’s condition and tools to overcome the consequences of coronavirus disease.
It was found that the share of foreign producers outweighs domestic ones, and the majority of sales are high value goods.
Conclusions. The pharmaceutical market has shown significant growth in recent years, as, firstly, the consumption of more expensive drugs has increased. Secondly, market development is largely due to the epidemiological situation. Thirdly, there is a tendency to increase the share of dietary supplements in the overall market structure.
In general, all enterprises from the top 20 manufacturers showed an increase in the number of sales and their share in the total supplies of "pharmacy basket" goods.
Problems related to technological and material base, as well as low purchasing power of the population hinder the dynamic development of the pharmaceutical industry.
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