The bakery industry of Ukraine in wartime conditions
DOI:
https://doi.org/10.31617/2.2023(45)03Keywords:
bakery industry, consumer needs, SWOT analysis, martial lawAbstract
Introduction. The bakery industry in Ukraine is one of the country’s strategic directions. Bread and bakery products are needed by people of all ages – children, adults, and the elderly. The enemy’s full-scale military aggression on the territory of Ukraine has caused negative processes that affect the general trends of the work of enterprises in the bakery industry, in particular in the production and sale of products.
Problem. The study of market trends, determination of the context of the bakery industry, as well as the study of consumer needs is of great interest today and will allow choosing a development strategy in difficult conditions.
The aim of the article is to determine the development trends of the bakery industry of Ukraine for 2017–2022, taking into account consumer preferences in the conditions of martial law.
Methods. Scientific publications and statistical information were processed. The method of a questionnaire survey of consumers and the methodology of SWOT analysis of the enterprise were used.
Results. Statistical data on the volume of industrial production and consumption of bakery products are presented. The assortment structure of bakery products is considered. On the basis of a questionnaire survey, the understanding of consumers’ needs when choosing such products is researched and analysed. The context of the bakery industry is formed on the basis of SWOT analysis and prospects for further development of the industry are outlined.
Conclusions. The only correct strategy for the existence and development of bakery enterprises under martial law is to preserve the situation, since not only the food security, but also the national security of the country largely depends on the efficiency of bakery enterprises.
References
Bondarenko-Beregovych, V. V. (2019). Doslidzhennja suchasnogo stanu, osoblyvostej i tendencij rozvytku ekonomichnoi’ bezpeky pidpryjemstv hlibopekars’koi’ galuzi [Study of the current state, features and trends in the development of economic security of enterprises in the bakery industry]. Visnyk Harkivs’kogo nacional’nogo agrarnogo universytetu im. V. V. Dokuchajeva. Serija: Ekonomichni nauky – Bulletin of V. Dokuchaev Kharkiv National Agrarian University. Series: Economic Sciences, 2, 199-208 [in Ukrainian].
Durbalova, N. I. (2019). Innovacijno-investycijnyj vektor rozvytku hlibopekars’kyh pidpryjemstv [Innovative and investment vector of development of bakery enterprises]. Ekonomika harchovoi’ promyslovosti – Economics of the food industry, 11 (3), 66-72. http://doi.org/10.15673/fie.v11i3.1463 [in Ukrainian].
Zavertanyj, D. V. (2019). Organizacijno-ekonomichni zasady formuvannja konkurentnyh strategij pidpryjemstv hlibopekars’koi’ galuzi Ukrai’ny [Organizational and economic principles of competitive strategies formation of bakery industry enterprises of Ukraine]. Candidate’s thesis. Ternopil’ [in Ukrainian].
Nikolajenko, S. M., Kulish, S. G., & Janchenko, A. V. (2020). Analiz vyrobnyctva hliba ta hlibobulochnyh vyrobiv v Ukrai’ni [Analysis of production of bread and bakery products in Ukraine]. Pryazovs’kyj ekonomichnyj visnyk – Pryazovsky Economic Bulletin. (Issue 3 (20), (pp. 252-257). https://doi.org/10.32840/2522-4263/2020-3-43 [in Ukrainian].
Novojtenko, I. V., & Malynovs’kyj, V. V. Stan ta osnovni trendy rozvytku hlibopekars’koi’ promyslovosti Ukrai’ny [The state and main trends of the development of the bakery industry in Ukraine]. Efektyvna ekonomika – Efficient economy. http://www.economy.nayka.com.ua/pdf/11_2020/54.pdf [in Ukrainian].
Vojtenko, O., Kijko, V., & Janchyk, M. (2022). Tendencii’ rozvytku hlibopekars’koi’ galuzi Ukrai’ny [Trends in the development of the bakery industry of Ukraine]. Naukovi zdobutky molodi – vyrishennju problem harchuvannja ljudstva u XXI stolitti – Scientific achievements of youth – solving the problems of human nutrition in the 21st century: Proceedings of the 88 Intern. scient. conference of young scientists, postgradduate students and students. (Part 1), (p. 74). Kyi’v: NUHT. http://conferencenuft.ho.ua/Books%20of%20abstracts/2022/Part%201.pdf [in Ukrainian].
Derzhavna sluzhba statystyky Ukrai’ny [State Statistics Service of Ukraine]. http://www.ukrstat.gov.ua [in Ukrainian].
Statystychnyj shhorichnyk Ukrai’ny za 2021 rik [Statistical Yearbook of Ukraine for 2021]. (2022). Werner, I. Ye. (Ed.). Kyi’v [in Ukrainian].
Kondius, I. S., & Radchuk, Ju. L. (2019). Tendencii’ rozvytku hlibopekars’koi’ galuzi v Ukrai’ni [Trends in the development of the bakery industry in Ukraine]. Ekonomichnyj forum – Economic Forum, 2, 47-56 [in Ukrainian].
Spozhyvannja hlibobulochnyh vyrobiv znyzhujet’sja: ukrai’nci vse bil’she kupujut’ zamorozhenyj hlib [The consumption of bakery products is decreasing: Ukrainians are increasingly buying frozen bread]. https://agroportal.ua/publishing/lichnyi-vzglyad/spozhivannya-hlibobulochnih-virobiv-znizhuyetsya-ukrajinci-vse-bilshe-kupuyut-zamorozheniy-hlib. 2022 [in Ukrainian].
Indeks infljacii’ v Ukrai’ni 2022 [Inflation index in Ukraine 2022]. https://index.minfin.com.ua/ua/economy/index/inflation [in Ukrainian].
Ciny na hlib b’jut’ rekordy [Bread prices are breaking records]. https://harch.tech/2022/08/05/ciny-na-hlib-bjut-rekordy [in Ukrainian].
Zvychajnyj hlib u chas vijny stav symvolom i nadijeju na vyzhyvannja [Ordinary bread during the war became a symbol and hope for survival]. https://harch.tech/2022/12/30/oleksandr-taranenko-zvychajnyj-hl%D1%96b-u-chas-vijny-stav0symvolom-ta-nafieu-na-vyzyvannia [in Ukrainian].
