The bakery industry of Ukraine in wartime conditions




bakery industry, consumer needs, SWOT analysis, martial law


Introduction. The bakery industry in Ukraine is one of the country’s strategic directions. Bread and bakery products are needed by peo­ple of all ages – children, adults, and the elde­rly. The enemy’s full-scale military aggression on the territory of Ukraine has caused negative processes that affect the general trends of the work of enterprises in the bakery industry, in particular in the production and sale of pro­ducts.

Problem. The study of market trends, deter­mination of the context of the bakery industry, as well as the study of consumer needs is of great interest today and will allow choosing a development strategy in difficult conditions.

The aim of the article is to determine the development trends of the bakery industry of Ukraine for 2017–2022, taking into account consumer preferences in the conditions of martial law.

Methods. Scientific publications and statis­tical information were processed. The method of a questionnaire survey of consumers and the methodology of SWOT analysis of the enter­prise were used.

Results. Statistical data on the volume of industrial produc­tion and consumption of bakery products are presented. The assortment structure of bakery products is considered. On the basis of a ques­tionnaire survey, the under­standing of consu­mers’ needs when choosing such products is re­searched and analysed. The context of the ba­kery industry is formed on the basis of SWOT analysis and prospects for further development of the industry are out­lined.

Conclusions. The only correct strategy for the existence and development of bakery enter­prises under martial law is to preserve the situa­tion, since not only the food security, but also the national security of the country largely de­pends on the efficiency of bakery enterprises.

Author Biographies

Viktoriia KIIKO, National University of Food Technologies

PhD (Technical Sciences), Associate Professor, Associate Professor at the Department of Foodstuff Expertise

Oksana MELNYK, National University of Food Technologies

PhD (Chemical Sciences), Associate Professor, Associate Professor at the Department of Foodstuff Expertise

Olena GAVRYLENKO, Ukrainian State Research Institute "Resurs"

PhD (Veterinary Sciences), Head of the Laboratory of Chemical and Biological Factors


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How to Cite

KIIKO В. ., MELNYK О. ., & GAVRYLENKO О. . (2023). The bakery industry of Ukraine in wartime conditions. "INTERNATIONAL·SCIENTIFIC-·PRACTICAL·JOURNAL·COMMODITIES·AND·MARKETS", 45(1), 27–40.