Restructuring of retail trade under globalization

Abstract

Background. Complication of trade retail functions, increasing of competition, changes in the nature of growth and globalization of product markets and internationalization of domestic internal trade determine the necessity of acceleration of structural transformations in this subsystem on scientific principles. However, a number of issues regarding the methodology of the research and implementation of transformation processes in retail, strategy of its implementation, methodical, organizational and economic ensuring and change management tools with an aim of establishment of effective retail in Ukraine are still not resolved.
The analysis of recent researches and publications showed that insufficient attention was paid to existing structural deformations that have the negative impact on both the economic efficiency of this sector of economic activity and the quality of the implementation of social functions by it.
The aim of the research is the development of perspective model of retail trade for Ukraine.
Materials and methods. A wide range of general scientific and special methods
of economic research such as comparison, generalization, comparative, statistical and structural analysis etc. was used in the work.
Results. Creating of new structural trade retail model will enable to enhance sectoral competitiveness of domestic trade, to form favorable preconditions to attract more customers, to increase profits of trade enterprises, which will have a positive impact on the social and economic situation of the state. Organizational design and development of new structural model of retail trade will allow to bring it to the qualitative growth trajectory, stabilize it as a subsystem of internal trade, intensify innovative activity, expand the scope of activity and service quality, increase the social and economic efficiency of trade enterprises functioning.
According to the proposed structural model of retail trade the new formats of commercial facilities will develop in further transformation processes in this area. At the same time the creation and development of corporate and partner trading networks is promising.
Conclusion. The current state of internal trade in general and, in particular, retail significantly lags behind the requirements of Ukrainian society and does not meet the global trends of development. The national economy needs the provision of sustainable development of domestic trade and increasing of the social and economic efficiency
of commercial facilities. For domestic trade enterprises the perspective should be the expansion of domestic commercial enterprises activities through the creation and development of new types and formats of commercial facilities.