The perception of life insurance by the population of Hyderabad
Keywords:
India, life insurance, perception of consumers, investment preferences, survey based StudyAbstract
The study focuses on the people of Hyderabad and intends to map out their inclination towards buying the products and services of public and private insurers. A survey was conducted among 200 respondents and the obtained data were treated to find out the perceptions related to various parameters for buying the life insurance policy. The results of data analysis revealed that the respondents used to perceive such policies as a future protection tool and preferred public life insurers over private ones. Among the eight investment options which were supposed to be available to them, life insurance was ranked fourth while first three being bank deposit, real estate, and equity respectively.
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