KONOPLYANNYKOVA М. Personalization as a loyalty strategy in electronic commerce. INTERNATIONAL SCIENTIFIC-PRACTICAL JOURNAL COMMODITIES AND MARKETS, [S. l.], v. 49, n. 1, p. 4–26, 2024. DOI: 10.31617/2.2024(49)01. Disponível em: https://journals.knute.edu.ua/commodities-and-markets/article/view/2036. Acesso em: 22 dec. 2024.